pyl.tech.
From Paris, I am tasked with creating a brand for a company specialized in data, called Pyl.Tech.
Under the creative concept: «We are adaptability», we have the ability to adjust and respond effectively to the needs of each person (company).
The way to do this is through simplicity: we transform complex information into simple messages. From here comes the idea of gradient shapes that express the intrinsic character of the data: they are in continuous change/movement.
Pyl.Tech
Branding. Creative direction. Web desing. Motion graphics. Branding. Creative direction. Web desing. Motion graphics. Branding. Creative direction. Web desing. Motion graphics. Branding. Creative direction. Web desing. Motion graphics. Branding. Creative direction.
For the logo design they only make one request: an elephant must be represented on the isotype (it represents the values of your company).
To do this, I start from the P of Pyl.Tech, and by adding a simple curve and a point, I manage to transform it into the face of an elephant (seen from the front).
